A study to understand Consumer perception of a fast food restaurant chain as an international brand.
Study Methodology and Specifics
Client asked Azure to recruit respondents in each of the geographies for an Online Bulletin Board based research.
Teams at Azure used Panel and Phone recruitment methodology.
Other responsibilities include programming the links, and delivering final recruits in real time basis.
Azure managed the recruitment, screening, and delivery of recruits for qualitative phase.
Azure’s respondent recruitment team passed on the recruits to the client within the stipulated timelines.