Client:
Market Research and Growth Consulting firm having
expertise across Multiple Industries
Geographies Covered
Project Objective(s)
The research objective was to gather the viewpoint of Fleet decision makers on the usage of medium & heavy duty vehicles which carry goods of different types such as food, garbage and utilities, on the highway.
Study methodology and specifics
It was a Quantitative Study and Phone based data collection methodology was employed.
Client wanted to field a survey to get the opinion of Fleet decision makers across North America on the usage of Medium and Heavy duty vehicles.
Azure was required to interview Fleet Managers, Fleet Directors, Transportation Heads and Maintenance Directors.
Azure effectively conducted survey of 100 respondents in USA (85) and Canada (15)
Key challenge faced by Azure was to maintain an LOI of 50 minutes throughout to avoid dropouts, which Azure was able to overcome, successfully.
Azure generated the tabulations and represented selected tables in PowerPoint using instructions provided by the client.